Addressable TV advertising developer Navic Networks Tuesday announced a multi-year agreement with cable TV giant Cox Communications. The deal covers multiple interactive TV markets, including existing
test beds in Phoenix and Tucson. Over the past year, Carat Digital has implemented a series of addressable TV advertising buys for Hyundai dealers in those and other regions, and plans to expand the
program with other cable operators during 2006.
--Joe Mandese
