CBS Bounces Back with Grammys
by Ken Liebeskind,
Feb 28, 2002, 12:00 AM
After watching NBC get all the glory for the past few weeks, CBS sought the spotlight with the 44th annual Grammy Awards last night.
Local overnight numbers from Nielsen give the show a 22 share and a 15 household rating, with a peak of 24/17.2 from 9:00 to 9:30.
As for the advertising, "Sales went quite well," a spokesman who requested anonymity says. "It wasn't a grand slam, but it didn't lag. It was a good solid year."
Spots sold for an average of $500,000.
More ads were sold than last year because CBS added a half hour to the program, which ran from 8:00 to 11:30.
Among the major multi spot advertisers were American Express, General Motors, L'Oreal, Target, Dr. Pepper, Heineken and Reebok.
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