CBS Bounces Back with Grammys
Local overnight numbers from Nielsen give the show a 22 share and a 15 household rating, with a peak of 24/17.2 from 9:00 to 9:30.
As for the advertising, "Sales went quite well," a spokesman who requested anonymity says. "It wasn't a grand slam, but it didn't lag. It was a good solid year."
Spots sold for an average of $500,000.
More ads were sold than last year because CBS added a half hour to the program, which ran from 8:00 to 11:30.
Among the major multi spot advertisers were American Express, General Motors, L'Oreal, Target, Dr. Pepper, Heineken and Reebok.