Correction: Kanoodle Opens Behavioral Targeting Network To Additional Publishers

  • December 8, 2005
The brief "Kanoodle Launches Behavioral Targeting Network," in Tuesday's OnlineMediaDaily should have stated that Kanoodle was hoping to expand its behavioral targeting network by opening it to more publishers. Kanoodle, for almost one year, has served ads targeted by behavior, but only on sites that distributed cookies as part of the ads. Now, publishers that don't themselves serve ads will be able to participate in Kanoodle's network. Kanoodle also will offer all publishers that distribute cookies a financial incentive--5 percent of revenue generated. Also, Doug Perlson should have been identified as Kanoodle's chief operating officer.
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