DDB Unveils SignBank, New Global Consumer Trends Database
Dec 16, 2005, 8:15 AM
Omnicom shop DDB Worldwide Thursday unveiled SignBank, a new global trending database aggregating emerging signs of changes in social behavior that could impact society at large, and marketing and media decisions in particular. DDB claimed the database, which is operating in 52 DDB regional offices worldwide, is the "largest global trends network." The agency said it plans to release a compilation of findings on consumers and health in early 2006.