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New Viacom Looks at New Pricing Models in 2006

In an interview with the Hollywood Reporter, Tom Freston, chief executive of MTV Networks and CEO-elect of the new Viacom, discusses the new Viacom's digital strategy. Freston said the entertainment company, unlike Murdoch's News Corp., will not be looking into the Web portal business; instead it will concentrate on extending its content to "as many platforms as possible." Eventually, like the broadcast networks, Viacom will be also sell commercial-free content via digital media players, but Freston notes that the company will remain primarily ad-supported. He said that at the end of the day, the consumer will determine the pricing models for digital media devices. Freston said the company will be stepping up its online advertising efforts in 2006.

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