• ClickZ, Friday, December 16, 2005 10:33 AM

Internet research firm JupiterResearch forecasts that online advertising spending will grow at an annual rate of 10 percent between 2005 and 2010, driven by increased spending in the media and entertainment, financial services and automotive sectors. The Jupiter report, "U.S. Category Advertising Forecast, 2005 to 2010," says the automotive and travel categories are slated for the most impressive growth during that time period, set to grow an average 24 and 13 percent per year, respectively. Consumer packaged goods brands will continue to migrate their branding efforts to the Web, dedicating 83 percent of their online budgets to display advertising, as expected.

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