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Jeff Zucker Assumes Broader Responsibilities At NBC U

Some industry observers have been saying for months that if NBC did not get its prime-time programming in order--that is, if it continued to disappoint in the ratings--Television Group President Jeff Zucker would pay with his job. They were wrong. Zucker, the onetime wunderkind of network TV, was given a vote of confidence yesterday, despite a weak programming lineup, when parent GE tucked several additional responsibilities beneath his umbrella. The newly organized TV group will now include divisions that had previously been run in separate units: television stations, operations, ad sales, and distribution. Zucker said the reorganization was aimed at making his network more nimble. GE Vice Chairman Bob Wright said it was "about trying to get as much heft and weight on all of our TV products." Both agreed that the shift was more or less a formalization of how Zucker's job had evolved in recent months and did not betoken any significant shift in authority or operational control.

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