No one at Wenner Media will confirm the rumors, but WWD.com media columnist Jeff Bercovici reports that Jann Wenner has signed a contract to star in an "Apprentice"-style TV show on MTV, with production set to start in the spring. The New York Post had published a story last summer saying that the publishing chieftain was in preliminary talks with MTV, but nothing has been heard about the proposed program since. WWD.com says the reality-based series will be about aspiring music journalists--appropriate, as Wenner founded Rolling Stone magazine--and that it may air in the fall of 2006.