• Brandweek, Monday, December 19, 2005 11:30 AM

Chevrolet is taking over New York City's Times Square on New Year's Eve. As millions of TV viewers the world over watch the ball drop at midnight, it will be almost impossible for them not to also get a look at Chevy's newly redesigned Tahoe model. That's because the carmaker plans to elevate a pair of Tahoes above the ABC Studios Supersign, the Reuters Jumbotron and the ball-drop video monitors--all highly visible outdoor placements at the so-called crossroads of the world. In addition, singer Mary J. Blige will perform on a Chevy-branded stage in the heart of Times Square, and her performance will be broadcast live on "NBC's New Year's Eve With Carson Daly, Presented by Chevrolet," which airs starting at 11:30 p.m. (EST).

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