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Hershey Seeks Court Order Against Use Of Image

Hershey is going to court to protect what it perceives as a violation of its trademark. The case involves the appearance of the company's distinctive chocolate bar wrapper on the dust jacket of a new book about its founder, Milton S. Hershey, published by Simon & Schuster. "Hershey does not object to the content of defendant's book, or to the mere use of the word 'Hershey' in the title of the book," according to the lawsuit. "However, defendant has designed and adopted a dust jacket for the book which extensively uses Hershey's well-known marks and trade dress beyond any manner permissible under law." Hershey spokeswoman Stephanie Moritz said the company is concerned that consumers may think it "authorized, sponsored or approved" the book. The chocolate maker is seeking an injunction to prevent the publisher from using any Hershey-owned images to market the book, entitled Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire and Utopian Dreams, which is coming out next month.

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