It's that time of year again, when publications everywhere start doing lists. The Ten Best, the Ten Worst, the Ten Whatever, all of them attempting to shed light and offer perspective (along with a
few laughs) on the ups and downs of another year in adverting, marketing and media. Here's one from CMO Magazine that touches on a discipline that more and more advertisers are turning to as part of
their marketing strategy: public relations. In this collection, Collateral Damage blogger Constantine von Hoffman shares her list of "The 10 Best Press Release Quotes," pointing out that each one is
"100 percent true" and actually appeared in either a pitch or a press release. A sampling includes the following: "
More Than 19 Percent of Men and 36 Percent of Women Worldwide Would Rather Give
Birth than Experience Poor Customer Service, a Recent Survey Reports" "We are advised by a representative of the company that the seventh paragraph, first sentence, should read 'Created by
Crispin Porter + Bogusky of Miami, the new Coca-Cola Zero campaign is the first creative work the agency has developed for Coca-Cola North America' rather than, 'Crisping Porter + Bogusly' as
originally issued inadvertently." "Jesus and rich media--Did you ever think these two would meet? They have at www.jesusspeaks.org and the technology used to create this talking Jesus was
developed by Oddcast."
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