Around the Net

Sprint's CMO Talks Football, Cell Phones, and Advertising

Mark Schweitzer is a busy man these days. As CMO of Sprint Nextel, the 46-year-old oversees everything from market research to sponsorships to national marketing strategy. And Sprint is pretty busy in all three areas these days. Specifically, the company will run two very expensive TV spots on the Super Bowl and will sponsor the game's halftime show featuring the Rolling Stones. That comes on the heels of the massive sponsorship deal Sprint cut in August with the National Football League. Schweitzer is also dealing with Sprint's role--thorough its mobile devices--as advertising vehicles. In a Q&A interview, Schweitzer discusses the coming Big Game, the future of cell phones as ad vehicles, and his company's relationship with its roster of agencies.

advertisement

advertisement

Read the whole story at WSJ (paid subscription required) »

Next story loading loading..