• PROMO, Wednesday, December 21, 2005 12:16 PM

Motel 6 is going high-tech in a new marketing effort in which the chain will stream its message in a podcast. In it, spokesperson Tom Bodett counts down the top six reasons to stay at a motel instead of staying with relatives during the holidays. One reason Bodett cites is, "you, not Grandma's poor circulation, control the temperature." Podcasts are downloadable audio recordings consumers can listen to on a home computer, an iPod or other MP3 player. Eric Studer, senior vice president-marketing services for Motel 6, said, "The podcast format allows consumers an expanded focus on topics or personalities that are not covered in traditional media." Motel 6 said it plans to offer more podcasts in the future covering a range of topics, including tips on traveling with your pet, how to plan a road trip and how to participate in hotel franchising.

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