A number of media analysts in Australia have told the
Sydney Morning Herald to expect 2006 to be a difficult one for traditional media companies, particularly on the ad-sales side. As one
analyst put it, old-line media companies "can expect to spend the year watching their advertising revenue migrate to the Internet. It's going to be a tough year." Although surprises could emerge--
who would have predicted the rise of Google only a few years back--all in all, the picture in Australia is thought to be pretty gloomy. Taking a contrarian view is the publisher of the
Sydney
Morning Herald. "People have been predicting the demise of newspapers for 400 years," he said.
Read the whole story at Sydney Morning Herald »
