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Disney Offers Personalized Products

  • Reuters, Thursday, December 22, 2005 11:45 AM
After two years of development, the Walt Disney Co., is now offering its customers the opportunity to design products themselves using Disney images on the company's online shopping site. The company partnered with online customization site Zazzle.com, which allows users to personalize T-shirts, greeting cards and postage stamps using thousands of images from dozens of sources, including Disney archives. Disney aggressively protects its copyrights and entered the new project cautiously. "Disney very much wanted to create the Disney experience and insure [that] products we ultimately sell to consumers protect the brand and reinforce a lot of what it stands for," Zazzle co-founder and Chief Executive Robert Beaver said. "That was our challenge from an engineering standpoint." Zazzle's Disney boutique, which can be accessed via disneyshopping.com and disneyinkshop.com, allows consumers to select a Disney character, T-shirt style and color and to add a name or phrase from an approved list.

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