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Report Pegs Online Ad Growth at 25 Percent Worldwide Through 2010

Wall Street firm JMP Securities says advertising on the Internet will grow at a compounded rate of 25 percent worldwide for the next five years. The firm predicts that next year the global online ad market will reach $26.4 billion, and then $33.2 billion in 2007. Meanwhile, Forrester Research says that consumers with Internet access are now spending more than 30 percent of their time online, which caused JMP to raise its growth forecasts, according to the Hollywood Reporter. Online ad market growth predictions have been all over the map this year--Piper Jaffray recently predicted a $55 billion U.S. market by 2009. However, one thing is for sure: while 2006 looks flat at best for other ad-based media, online will definitely be up next year by a more than modest amount.

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