Heineken, which recently consolidated its global advertising for its flagship brand at StrawberryFrog, has named Berlin Cameron United to create ads for the U.S. launch of Heineken Premium Light. The
national roll out of Heineken Premium Light, which begins in March 2006, is part of Heineken's strategy to expand and optimize its product portfolio and to capture an ever-growing share of the premium
import segment of the US beer market.