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NYC To Market Merchandise On New Web site

  • UPI, Tuesday, December 27, 2005 12:45 PM
The Big Apple is getting into merchandising in a big way. The city that never sleeps says it is creating a new Web site to market official NYC products and will expand the number of items available to include everything from snow globes and mouse pads to key chains and golf balls. The items will be available at www.shop4nyc.com, which currently directs uses to the city's existing Internet "store," where only a limited number of items such as coffee mugs and baseball caps are sold. With the new site, the list will get much longer. The plan is part of Mayor Michael Bloomberg's vision to promote the city around the world and crack down on souvenir counterfeiters. "The city wants to offer customers from Beijing to Brooklyn the chance to buy officially licensed merchandise on the Web," said Lloyd Haymes, vice president in the city's marketing department.

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