Fox 4Kids

  • January 22, 2002
Starting in September, 4Kids Entertainment Inc. will be programming Fox's Saturday-morning block, which runs from 8 a.m. to noon. According to sources, 4Kids will pay Fox close to $25 million per year to program the four-hour block. Affiliates will get 20 30-second spots to sell in the block under the new arrangement. The deal with 4Kids is for an initial four-year term, with options to extend it.
Adam Bernard
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