"Balls" broke in the U.K. in November as a two-and-a-half minute roadblock during the entire commercial break prior to the Chelsea versus Manchester United soccer game on Sky Sports One. The spot also ran in 20-, 30-, and 60-second versions that ran throughout Europe, Australia, and New Zealand.
Using the tagline "Colour like no other" and set to a remake of The Knifes song "Heartbeats," the ad follows the balls as they bounce off houses, cars, street signs, and trees. The spot garnered a fan base, leading Sony to launch a Web site, www.bravia-advert.com, featuring the ad and behind-the-scenes footage about its creation by Fallon London.