Commentary

All Markets Considered, Radio Didn't Budge in November

All Markets Considered, Radio Didn't Budge in November

Grand total combined spot and non-spot Radio revenue for the month of November 2005 remained flat when compared to November of 2004.  Total combined local and national ad sales figures for November of this year also came in flat when compared to November of last year. 

On a year-to-date basis, grand total combined spot and non-spot revenue for the Radio industry was flat during the first 11 months of 2005 when compared to that same time period from a year ago. Local Radio posted an increase of 1% during the first 11 months of this year when compared to those same months from last year, while national ad sales dollars dipped 2% during the same comparison periods.

To put the intermediate and long-term growth of the Radio industry into perspective, the RAB ad sales indexes for the month of November 2005 were:

  • Local, 127.9
  • National, 120.4
  • Total combined local and national, 126.2

Year-to-date for January through November of 2005, the RAB ad sales indexes are:

  • Local, 140.1
  • National, 140.6
  • Total combined local and national, 140.2

Radio Advertising Bureau Index Of Radio Revenue Pool Numbers

Nov. 2005
Vs. Nov. 2004

YTD Jan/Nov 05
Vs. Jan/Nov 04

Local Revenue

 

Local Revenue

 

All Markets

1%

All Markets

1%

Local Ad Sales Index

127.9

Local Ad Sales Index

140.1

National Revenue

 

National Revenue

 

All Markets

-5%

All Markets

-2%

National Ad Sales Index

120.4

National Ad Sales Index

140.6

Local & Nat'l Revenue

 

Local & Nat'l Revenue

 

All Markets

0%

All Markets

0%

Combined Ad Sales Index

126.2

Combined Ad Sales Index

140.2

Non-Spot Revenue

 

Non-Spot Revenue

 

All Markets

-1%

All Markets

-1%

Grand Total Revenue

 

Grand Total Revenue

 

All Markets

0%

All Markets

0%

Source: Radio Advertising Bureau, December 2005

These monthly totals are based on the RAB Radio Revenue Index of more than 150 markets. 

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