- Brandweek, Wednesday, January 18, 2006 12:15 PM
Bakery goods marketer Sara Lee Corp. is spreading its wings. The company says it will acquire the privately held Butter-Krust Baking, a fresh bakery business, for about $72 million. Butter-Krust
Baking was established in 1920 and includes some well-established brands such as Holsum, Butter-Krust Country, Roman Meal and Milano. However, it primarily produces white bread and buns and Italian
bread at its two plants in Sunbury and Northumberland, Pa. The company expects 2005 sales to total more than $80 million.
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