Ever wonder what became of
The New York Times' high-profile film critic Elvis Mitchell? Among his other projects, he's hosting "...In Black," a high-concept infomercial that will debut
on BET Feb. 9. According to a story in
Mediaweek, "...In Black" features five prominent African-Americans discussing elements of design. While a specific car brand is never mentioned, the
program is sponsored by Infiniti, the upscale brand of Nissan. "It's not every day the public gets to see the level of quality both in content and in form that we are presenting here on behalf of
Infiniti," said Christopher Davis, executive creative director of The True Agency, the marketing firm that developed the program. "We've pushed the format of the presentation to meet the depth of the
dialogue, so that one becomes the other."
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Read the whole story at Mediaweek »
