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Radio Readies For Big Rollout Of HD2

  • Ad Age, Friday, January 20, 2006 11:30 AM
While reluctant to say they are essentially going head-to-head against satellite radio, commercial broadcasters are gearing up for a big, branded initiative--called HD2--that will pit the new hi-def stations against XM and Sirius, which they believe are thought by some consumers to be too costly. Hi-def radio allows broadcasters to split signals, which makes for more stations, but, more importantly, it translates into clearer signals. There are but a handful of digital radio sets in people's homes at this time, but the expectation is that will change rapidly, especially once digital, hi-def broadcasters launch currently-missing formats, like a country station in New York and a punk station in Chicago.

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