e-Billboards go to McDonald's in Hawaii
Jan 30, 2002, 12:00 AM
Electronic Billboard Technology, Inc., a subsidiary of SI Diamond Technology, Inc. will move forward with its marketwide rollout program with McDonald's of Hawaii. The program's expansion will include selling advertising space on the E-Window and E-Banner products. The technology will be installed in nearly 80 McDonald's locations throughout Hawaii. The advertising sales efforts will be led by Minneapolis agency Gabriel deGrood Bendt, who will provide creative services for advertisers along with helping them leverage the technology and the expanded audience reach that McDonald's provides.