Bravo To Create Online Shorts For NBC Olympics
Jan 26, 2006, 6:00 AM
NBC Universal Cable Entertainment's Bravo will partner with NBC Olympics to produce "Bravo at the Olympics," three short films that will stream on NBC's Olympics site, www.nbcolympics.com, the companies announced Wednesday. The shorts, ranging in length from 90 seconds to four minutes, feature notables from Bravo's TV programs, including Ted Allen from "Queer Eye for the Straight Guy," "Top Chef" host Katie Lee Joel, and Tom Colicchio of "Project Runway." The shorts will be sold as an ad sales package, and are set to appear online a week before the Olympics begin. One vignette will be featured on the Bravo site, BravoTV.com, to drive traffic to NBC's Olympics site.