Correction: CBS Does Not Get Free Viacom Ads
Jan 27, 2006, 8:46 AM
In the story on "ABC Pulls Media From OMD, Third Big 3 Net Account To Go Into Play" (MDN, Jan. 26), it was noted that CBS receives free advertising from MTV and other Viacom networks. That's not the case. A CBS executive said the network pays for media placement of its commercial time.