United Airlines will break its first Super Bowl ad in more than a decade, albeit one that airs only in major spot markets, during ABC's coverage of Super Bowl XL on Feb. 5. The ad, aimed at business
travelers, will appear just prior to the Super Bowl halftime show, and will air on ABC stations in Chicago, Denver, Los Angeles, San Francisco and Washington, D.C. The ad, entitled "Dragon," was
created by United agency Fallon. -- Joe Mandese