News Brief

Avenue A Launches Carnival Cruise Lines Site

aQuantive's Avenue A/Razorfish on Monday announced its newest Web site design and development work for Carnival Cruise Lines. The site, CarnivalConnections.com, is in fact a social networking application, enabling travelers to plan and manage their group travel needs in one social setting. The site's goal is to make CarnivalConnections.com a strong Internet destination. Other site features include the ability for the group coordinator to invite others to consider cruising, get them to vote on which cruise they would like the group to go on, answer poll questions, select a theme for the event, and send messages to all the group members.

--Gavin O'Malley

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