News Brief
Nielsen Signs Multiyear Deal With Hill Holliday For Monitor-Plus
Jan 31, 2006, 8:18 AM
Nielsen Media Research continues to lock up long-term agreements with its clients, announcing a multi-year agreement with Interpublic Group's Hill Holliday unit for Nielsen Monitor-Plus. Nielsen did not disclose the terms of the deal, but said it would include access to M-P's Ad*Views advertising monitoring system, including digital snapshots of all TV and magazine ad content, trending of ad dollars, brand detail to the variant level, pod positioning and magazine forward placement reports. -- Joe Mandese
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