Nielsen Media Research continues to lock up long-term agreements with its clients, announcing a multi-year agreement with Interpublic Group's Hill Holliday unit for Nielsen Monitor-Plus. Nielsen did
not disclose the terms of the deal, but said it would include access to M-P's Ad*Views advertising monitoring system, including digital snapshots of all TV and magazine ad content, trending of ad
dollars, brand detail to the variant level, pod positioning and magazine forward placement reports. --
Joe Mandese