The Weather Channel Interactive on Monday announced that its mobile group will launch a "clickable" mobile ad campaign for ArubaTourism and developed by Atlanta-based Fitzgerald+CO. The ads will
appear on The Weather Channel mobile Internet pages and will feature a banner style ad that when clicked redirects users to an interactive information page. From the information page of the ad, users
can click an 800 number which will then initiate a call to the Aruba Tourism information center. The new ad leverages new technology developed by Third Screen Media and its MADX Publisher solution.
