AOL Launches Chinese-Language Portal

America Online on Monday launched a Chinese-language Web portal, which brings together Web search, blogs, and e-mail features with news and entertainment from North America, Europe, and Asia.

The portal will initially carry the same ad inventory as AOL's English portal, but that will likely change as advertising seeks to target the Chinese-American and Chinese-speaking community in the United States directly, according to David Liu, vice president and general manager, AOL.com.

Available at AOL.com/Chinese, the portal will also offer as many as 20 hours of video content and programming at any given time, including free, full-length movies and episodes of popular TV shows from China, and Webcasts of sports events from China.

AOL worked with ChinaPortal.com--a division of MediaZone, a provider of broadband video programming for overseas Chinese--to provide the majority of content for the new portal site covering news, sports, and entertainment--including exclusive programs and event Webcasts from China.

The site will offer full-length episodes of TV series from China, including the popular drama "Love Story of Hero & Beauty," and the Chinese sitcom "I Love My Family." Full-length movies include "Shanghai Story" and "Five Golden Flowers," among others.

Site visitors can choose from simplified and traditional Chinese characters.

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