Commentary

Internet Radio Listening Inches Up During Week of August 26

Internet Radio Listening Inches Up During Week of August 26

According to MeasureCast, Inc., seventeen of The MeasureCast Weekly Top Internet radio stations recorded an increase in the total time spent listening to their Webcasts, while 21 stations saw an increase in audience size. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 155 percent. Since Jan. 1, 2001, the total time spent listening has increased 749 percent.

Demographic Highlights for the Week of Aug. 26 – Sept. 1

  • The peak listening day was Wednesday, Aug. 28, with 19% of all listening occurring on this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 10% of the week's listening took place over the weekend.
  • 28% of Internet radio listeners were between the ages of 25 and 34. 57% were younger than 35, 29% were younger than 25, and 7% were older than 55.
  • 70% of listeners were men; 30% were women.
  • In the U.S., 32% of listeners resided in the South; 30% in the West, 20% in the Northeast, and 18% in the Midwest
    Top 10 Simulcast Radio Stations (Mon., Aug. 26, - Sun., Sept. 1, 2002)
    Total TSL(in hours) Cume Persons
    JazzFM(London)359,84276,526
    Virgin Radio(London) 314,55266,844
    K-LOVE Radio(Sac., CA) 220,53427,697
    ESPN Radio (Bristol, CT) 210,92643,385
    WQXR-FM/96.3(New York) 177,15227,673
    KING-FM/98.1(Seattle) 126,78020,914
    WFXZ-FM/93.7(Wilmington, NC) 83,1338,039
    WXPN-FM/88.5(Philadelphia) 64,0086,472
    Air1 Radio(Sacramento, Calif.) 47,1938,556
    WFUV-FM/90.7(New York) 43,4646,646
    And, August audience data from MeasureCast indicated that 1,309 stations streamed a combined total of 40,882,596 hours of entertainment, which was nearly 1.3 million hours more than these stations delivered in July. The August report also shows that 5.1 million people listened to Web radio stations measured by MeasureCast last month, up from 4.6 million listeners in July, and 4.3 million people in June.

    Find out more here.

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    About the Author

    Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.