Study: 80 Percent Of Marketers Buy Online
Media Life, Wednesday, February 15, 2006 10:30 AM
Eight out of ten advertisers buy online media, according to new research from California-based Outsell. The research firm polled 1,200 advertisers with a collective budget of $2.4 billion and said that number should rise to 90 percent by 2008. Outsell also predicted that online spending will increase 19 percent this year--eight times the pace of TV and radio. Other firms have forecasted online spending increases this year between 20-25 percent. Advertisers simply can no longer deny the broad reach and incredible tracking capabilities of the Internet, Outsell's CEO told Media Life. Not only that, but for smaller advertisers--those with budgets under $1 million--a pay for performance program like Google's AdWords is an ideal way to reach consumers specifically looking for the products and services sold by small businesses. Despite having said that, Outsell's sample actually rated e-mail as the best online channel, followed by search. The research company also forecasts that blog advertising will grow 43 percent this year, partly because there are so many blogs with sizable, steady traffic and lots of unclaimed inventory.
Read the whole story at Media Life »
Recent Around the Net In Online Marketing Articles
-
TripAdvisor Grabs Mobile App GateGuru June 19, 11:26 a.m.
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclosed sum. GateGuru’s app offers ... -
Amazon Frowns On Binge Streaming June 19, 11:24 a.m.
Unlike Netflix, Amazon apparently doesn’t want viewers binging on its original content. As such, Amazon’s new ... -
Fab Takes Another $150M June 19, 11:23 a.m.
High-flying ecommerce startup Fab has raised an additional $150 million, bringing its total investment to $310 ... -
Facebook Hits 1 Million Advertisers June 19, 11:22 a.m.
Facebook on Wednesday said it has reached 1 million advertisers. Forbes interprets the number as signaling ... -
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ...
Be the first to comment on "Study: 80 Percent Of Marketers Buy Online "
Leave a Comment