Advertiser Trade Group Opposes E-mail Registry Proposals
ANA Blog, Wednesday, February 15, 2006 12:15 PM
The Association of National Advertisers is gearing up for a fight against several states where legislation requiring e-mail registry programs and so-called "do-not-e-mail" lists for kids has been proposed. Writing in his ANA blog, the association's Washington representative Dan Jaffe characterized the registry programs as unconstitutional on both First Amendment and commerce clause grounds. States including Connecticut, Iowa, Georgia, and Hawaii are currently considering such proposals, and Michigan and Utah have already implemented registry programs. The legislation would create e-mail registries where parents can register "contact points" to which children have access. Jaffe said that, if enacted, "marketers of age-restricted products would have to scrub their mailing lists on a frequent basis against the registry to avoid sending their advertising to these contact points." He pointed out that similar legislation was proposed in Illinois but abandoned after the Federal Trade Commission advised the legislature that this type of registry would end up putting children in danger rather than protecting them, should the list fall into the wrong hands. Jaffe said he believed that all of the legislation is preempted by the federal CAN-SPAM Act.
Read the whole story at ANA Blog »
Recent Around the Net In Brand Marketing Articles
-
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ... -
Fiat May Move HQ To U.S. May 17, 9:46 a.m.
With Fiat SpA hoping to wrap up its takeover of Chrysler LLC sometime this year, the ... -
Mozilla Delays Blocking Cookies May 17, 9:46 a.m.
Mozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to ... -
Heineken Aligns Web And TV May 17, 9:46 a.m.
Heineken is looking to make more original content for online channels and more long-form digital programming. ... -
Craft Beer Grows May 16, 9:42 a.m.
Consumers have increased beer consumption, and craft beers have benefited. According to Chicago-based research firm Mintel, ... -
In Peru: Billboard Ads You Can Drink May 16, 9:42 a.m.
A Clear Channel billboard in Peru, the first to extract drinking water from air has produced ... -
Netflix Says It Won't Sell Ads May 16, 9:41 a.m.
Netflix says it won’t be selling ads for its streaming site. Netflix executive David Wells, speaking ... -
New App Lets You 'Buycott' Frankenseed Maker May 16, 9:41 a.m.
Big surprise: the Supreme Court comes down on the independent farmer. Consumer sentiment about Monsanto isn't top ...
Be the first to comment on "Advertiser Trade Group Opposes E-mail Registry Proposals "
Leave a Comment