• Ad Age, Thursday, February 16, 2006 11:32 AM

General Motors Corp. is naming a new CMO for North America to shake things up for the struggling automaker. Mike Jackson, 49, general manager of GM's western region in Los Angeles, will succeed Brent Dewar as vice president-marketing in North America, effective March 1. GM Chairman-CEO Rick Wagoner said Jackson's team helped GM gain market share in California. "He's built strong relationships with dealers and employees in creating marketing initiatives, all of which should prove especially useful as we focus on additional key markets where we need to improve GM's performance." In other moves announced by GM today, Susan Docherty, 43, general manager of Hummer, succeeds Jackson in the western region. Martin Walsh, 53, executive director-sales and marketing support, succeeds her at Hummer. Larry Hice, 59, regional general manager in Dallas, will succeed Walsh. Kurt McNeil, 42, regional sales manager in the west, moves to general manager of the south central region.

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