She may not have won a gold medal at this year's winter Olympics, but figure skater Michelle Kwan won another big prize--an endorsement deal with the Walt Disney Co. Disney announced last week that it
had signed a multiyear agreement with Kwan in which the skater will serve as a celebrity spokesperson in advertising and promotions and will make live appearances at Disney events. Financial terms of
the deal were not disclosed. Kwan already had a relationship with Disney and has appeared in Disney TV specials. But her value as an endorser was questioned by marketing experts when she was forced to
withdraw from Olympic competition last week because of a groin injury. One of her sponsors, Coca-Cola, has already stopped running an ad featuring Kwan but another, Visa, said it plans to continue to
run ads featuring the skater.
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