- Adweek, Tuesday, February 21, 2006 12:32 PM
Contrary to popular belief, not all brands consolidate their work under a single agency umbrella. Where's the creative flavor? Bob Liodice, CEO of the Association of National Advertisers, summed it up
best in the
Adweek article: "Why would an advertiser look to be putting all its eggs in one basket?" Coca-Cola, Target, Wal-Mart, Motorola, Macy's and Sony Electronics are examples of major
companies employing multiple agencies.
Read the whole story at Adweek »
