With the ever-changing media landscape comes recognition of the role media buyers play in advertisers' lives. The annual American Association of Advertising Agencies' conference, to begin tomorrow in
Orlando, intends to highlight this fact by covering topics including "How to Sell Non Traditional Media Ideas to Your Clients" and the "Shape of the Modern Media Organization." Advertisers are moving
ad dollars traditionally spent on TV ads to more nontraditional platforms such as podcasts, blogs and cell phones, making the role of media buyer more significant. Roughly 1,350 people have signed up
for the event, breaking the record attendance of 1,345 set last year.
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