More Searchers Than Greeters
Nearly half of the active audience is searching the Internet, but only a few are sending cards from the Special Occasion sites during the 1st week in September according to Nielsen//NetRatings Audience Measurement Data for the week ending September 8, 2002.
| Top 10 Search Engines/Portals & Communities Sites | ||
| Audience (000) | Active Reach (%) | |
| Yahoo! | 36,470 | 44.84 |
| MSN | 33,629 | 41.35 |
| AOL | 28,332 | 34.84 |
| 12,032 | 14.79 | |
| Lycos Networks | 7,795 | 9.58 |
| Netscape | 6,305 | 7.75 |
| AT&T | 5,092 | 6.26 |
| Classmates.com | 3,595 | 4.42 |
| iWon | 2,821 | 3.47 |
| Ask Jeeves | 2,581 | 3.17 |
| Demographics for Search Engine/Portals & Communities Category | ||
| Composition (%) | ||
| MALE | 47.6 | |
| FEMALE | 52.4 | |
| AGE | ||
| 2 - 11 | 4.0 | |
| 12 - 17 | 12.1 | |
| 18 - 24 | 7.4 | |
| 25 - 34 | 17.2 | |
| 35 - 49 | 32.7 | |
| 45+ | 37.3 | |
| 55+ | 16.8 | |
| 65+ | 6.5 | |
| Top 10 Special Occasions Sites | ||
| Audience (000) | Active Reach (%) | |
| Americangreetings.com | 1,240 | 1.52 |
| Blue Mountain | 1,170 | 1.44 |
| Ups.com | 904 | 1.11 |
| U.S. Postal Service | 900 | 1.11 |
| Hallmark | 836 | 1.03 |
| Yahoo! Greetings | 836 | 1.03 |
| 123greetings.com | 428 | 0.53 |
| Egreetings.com | 387 | 0.48 |
| Passionup.com | 325 | 0.4 |
| FedEx | 272 | 0.33 |
| Demographics for Special Occasions Category | ||
| Composition (%) | ||
| MALE | 38.2 | |
| FEMALE | 61.8 | |
| AGE | ||
| 2 - 11 | 2.1 | |
| 12 - 17 | 9.2 | |
| 18 - 24 | 5.4 | |
| 25 - 34 | 15.3 | |
| 35 - 49 | 31.6 | |
| 45+ | 48.0 | |
| 55+ | 23.7 | |
| 65+ | 9.2 | |
JACK LOECHNER
Center for Media Research
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