Based on the RAB Radio Revenue Index of more than 150 markets radio jumpstarts 2006 with a 6% increase in national ad sales figures for January compared to the same month from 2005. Local Radio revenue slumped a bit, inching down 1% this January compared to last January. The biggest gain for the medium came in Non-Spot Revenue, which shot up 10% this January over January 2005.
To put the intermediate and long-term growth of the Radio industry into proper perspective, the Radio Advertising Bureau Ad Sales Index equates base year 1998 to 100.
Radio Advertising Bureau Index Of Radio Revenue Pool Numbers Jan. 2006 vs. Jan. 2005 | |
Local Revenue | |
All Markets | -1% |
Local Ad Sales Index | 141.8 |
National Revenue | |
All Markets | 6% |
National Ad Sales Index | 170.9 |
Local & Nat'l Revenue | |
All Markets | 1% |
Combined Ad Sales Index | 146.7 |
Non-Spot Revenue | |
All Markets | 10% |
Grand Total Revenue | |
All Markets | 1% |
Source: Radio Advertising Bureau, February 2006 |