Radio Disney Offers Ad-Supported Podcasts
Radio Disney knows how to reach its audience. Since its broadcast-only days, Radio Disney has evolved into providing content via satellite radio, cable TV, video-on-demand, and now podcasts. In a push to follow 6- to 14-year-olds around every media device they own, Radio Disney has expanded to podcasting, where it will produce original content and offer repurposed time-shifted content in a downloadable format. To date, Radio Disney says there have been 170,000 downloads of its podcasts, which so far have not included advertising. That will change, however, Disney executives told Ad Age. Starting in June, Radio Disney will insert ads into its weekly podcasts; advertisers will be able to buy monthly spots. Video game maker THQ is among the first to sign on.
Recent Around the Net In Online Marketing Articles
-
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ... -
Yahoo Redoes Flickr May 21, 12:15 p.m.
On the heels of its agreement to buy Tumblr, Yahoo on Tuesday relaunched photo service Flickr. ... -
Apple Losing Luster Among Mobile Users May 21, 12:15 p.m.
Adding to suspicions that Apple is losing its luster, new data shows that customers are not ... -
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ... -
Pinterest Brings Brands Into The Fold May 20, 11:22 a.m.
Don’t call it advertising, but Pinterest just debuted a new type of pin, which is seen ... -
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ...
Be the first to comment on "Radio Disney Offers Ad-Supported Podcasts "
Leave a Comment