Amalgamated - Clearblue Easy
by Mar 20, 2006, 3:46 PM
Inverness Medical Innovations has selected Amalgamated as the global agency of record for its Clearblue Easy brand. The agency is charged with repositioning the brand across all markets where Clearblue products are sold. The account is valued at $10 million. Global TV and print ads will launch this summer and introduce a new Clearblue Easy product. The agency bested Mother for the work. RJ Palmer will be handling media chores.