OMD, PHD Sign On For Arbitron PPM

  • March 21, 2006
Two major media service agencies, OMD and PHD, announced Monday that they had signed on to receive radio ratings results from radio ratings firm Arbitron's passive electronic measurement device, the Portable People Meter (PPM). OMD and PHD's announcements come on the heels of a series announcements from other media and ad agencies, as well as a handful of broadcasters, opting for PPM results.

--Erik Sass

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