Marketers Lure Women Online... But Does That Guarantee They'll Buy Their Products?
USA Today, Tuesday, March 21, 2006 3:30 PM
Marketing Consultant Just Ask a Woman estimates that women account for $5 trillion in purchasing power. That's a lot of power. Couple that with the fact that women make up 52 percent of Internet users and they spend an average of 58 hours a month online (according to Nielsen/NetRatings) and what you end up with is marketers allocating more ad dollars online. USA Today reviews a series of female-centric online campaigns that consist of more than a few blinking ads and a microsite. Dove hired Penny Marshall to direct actress Felicity Huffman in a series of vignettes where Huffman was inserted into classic TV shows of yesteryear such as "Leave it to Beaver," "The Brady Bunch" and "The Munsters." Oral-B took the route of the romance novel, letting women choose their own romantic lead for a fairy tale romance, all in the name of promoting the Oral-B Sensitive Advantage toothbrush.
Read the whole story at USA Today »
Recent Around the Net In Brand Marketing Articles
-
McDonald's Highest Calorie Item Ever! May 24, 8 a.m.
McDonald's is moving in a different direction in Japan than in the U.S. The company has ... -
Rolls-Royce Looking For Global AOR May 24, 8 a.m.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held ... -
U.S. Retailers See Risk In Safety Plan For Bangladesh May 24, 8 a.m.
American retailers are opposed to joining an international plan to improve safety conditions at garment factories ... -
Kohl's Snags High-Level Starbucks Exec May 24, 8 a.m.
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and ... -
TV Star Ashley Benson Touts 7-Eleven Slurpees May 24, 8 a.m.
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through May 27, medium Slurpees will ... -
Ford Boosting Production May 24, 8 a.m.
Ford Motor Company plans to roll-out 200,000 additional vehicles this year to meet customer demand in ... -
Girl, 9, Lectures McDonald's CEO On Nutrition May 24, 8 a.m.
McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than ... -
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ...
Be the first to comment on "Marketers Lure Women Online... But Does That Guarantee They'll Buy Their Products?"
Leave a Comment