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Crying Fowl

  • NY Times, Tuesday, March 21, 2006 3:30 PM
Members of the poultry industry--including those who sell chicken in restaurants--doubt that an outbreak of avian flu in the U.S. will affect their fowl directly, but they are preparing for the possibility, working to protect their product as well as sales. Companies such as Tyson, KFC, and Popeyes Chicken and Biscuits have formed internal avian flu task forces that meet with government health officials, discussing the information they should pass on to consumers, and making sales loss projections. Going by what's happened in Europe and Asia, the potential downside is enormous. Italy, France, and India have all had significant decreases in poultry consumption after avian flu was found in assorted breeds of fowl. In Italy, poultry sales declined 70 percent last month after an outbreak of avian flu in swans.

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