News Brief
Correction: Universal McCann's Cohen Uses MySpace for Ads
Mar 22, 2006, 8:03 AM
A story published Tuesday in Online Media Daily and
MediaDailyNews stated that David Cohen, executive vice
president for Universal McCann Interactive, told the audience at an Advertising Research Foundation panel that he thought marketers should avoid advertising on the popular social networking site MySpace.com. In fact, Cohen manages accounts for several major national brands on MySpace.com, and Universal McCann Interactive believes the site is a valuable ad platform.
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