News Brief Offers Flat Rates To Curb Click Fraud

Comparison shopping engine Thursday began offering free listings with flat-rate, per-month fees for enhanced listings to combat click fraud. Eschewing a pay-per-click model, the firm hopes to attract marketers that are concerned about automated programs or individuals who are paid to click on their ads or product listings, driving up ad costs without yielding profitable conversions.

--Shankar Gupta

Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.