• Ad Age, Wednesday, March 22, 2006 6:30 PM

Colgate-Palmolive Co. announced it has paid $100 million for a majority stake (84 percent) in Tom's of Maine, the toothpaste brand which reportedly has a 60 percent share of the natural-oral-care segment in the U.S. The deal is part of a Colgate strategy to tap into the $3 billion market for natural oral- and personal-care products in the U.S. Tom's sales were not officially disclosed, but Deutsche Bank analyst William Schmitz estimated the figure at $40 million to $50 million annually.

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